Type of Company:

Logistics & Transport.

Background:

The medium-sized company, part of a large Indian industrial house, is a joint venture with a leading Japanese logistics & transport company. The new CEO had just taken over from an individual who was powerful and had an individualistic style of functioning.

Business Focus:

The new CEO was focused on revamping the also-ran entity into a total quality organization where service would set them apart from competition. The problem lay in communicating this message to the rest of the employees and making them understand that price was not the main differentiator in the market.

The new CEO also wished to change to team working environment where every member contributed and accepted ownership over his actions.

The ELS Way:

Working along with the new CEO, the strategy was vetted in depth. A Top Management Retreat was then facilitated, where the team was made to understand:

• the benefits of working as a team
• the need to take ownership over their actions and decisions
• the necessity of initiating change processes to sustain competitiveness

The Retreat resulted in a joint and committed vision statement. The message was then imparted throughout the organization through a series of change interventions.

The Outcome:

A new breath of life in a floundering company, transforming it into vibrancy and zealousness that sustained the change momentum on its own - a fact acknowledged by the partners of the joint venture.