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 People have markedly different ways that they perceive and assimilate information, make decisions, and solve problems. Appreciation of and attention to these different “thinking styles” can literally change the way you do business with your workforce and your customers. As the business world becomes more complex, understanding the thinking styles of your customers and expanding the thinking styles of your workforce beyond their “regular” preferences may not be a luxury, but a necessity.
Ned Herrmann, as Manager of Management Education within General Electric Corporation, pioneered the study of the brain in the field of business - specifically, how individuals' thinking preferences, or "brain dominance", affect the way they work, learn, and communicate.
While at GE, Ned developed and validated an instrument now known as the Herrmann Brain Dominance Instrument™ (HBDI™), and the organizing principle behind it, Whole Brain Technology™ (WBT). Currently, over a million people have taken the HBDI and Herrmann International maintains a sizable electronic database of this ongoing research.
The highly validated Whole Brain Model is scientifically designed to help people learn to think better. Training that utilizes Whole Brain Technology™ focuses on showing people how to use their whole brain – not just the parts which they feel most comfortable with. This methodology has been scientifically proven to help individuals at all levels to become more cooperative and productive, and can lead to heightened levels of employee and team performance.
By taking advantage of Whole Brain Thinking and its many applications, companies have addressed issues including leadership, creative problem solving, communication, productivity, and more. Companies who’ve applied the principles of Whole Brain Thinking have found that once employees are aware of their own and others’ thinking preferences, they’re much more likely to want to improve their skills in less preferred quadrants or to make sure they use other resources to “bridge the gaps.”
For more information on Herrmann Brain Dominance Instrument™ and Whole Brain Technology™ please contact our certified HBDI™ practitioners:
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