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Amit Paranjape has been a key part of the business development vertical of Paranjape Schemes Construction Ltd, one of the largest real estate developers in Maharashtra. His core expertise is in taking up a project, right from land acquisition to handing over homes to customers. Amit is very passionate about football and has been a professional football player in the past. He is very keen to develop a very professional grass root level football academy in the future. He is very fond of traveling, listening to music and is a thorough car enthusiast. Amit has a Bachelor's degree in Building Construction Management from Purdue University, USA, a minor in organizational leadership and a Diploma in Indian Housing Laws, from ILS College, Pune.
ET: As a developer, what are the factors that drive housing needs in any population?
AP: Job security, promotion, infrastructure are the key factors that drive the housing needs. But the fact still remains that housing is a basic necessity of any human being.
ET: Can you tell us about the concept of senior living which is making headway in the Indian markets? What are the various options available to senior citizens today under this concept?
AP: Our Brand, Athashri, provides independent housing for senior citizens. It is driven on the ownership concept where senior citizens buy a house in our Athashri project and we provide services for them. We take care of their daily as well as social needs. In short, we try to give them independent, hassle free and dignified living. Every 6th person in the world is an Indian and he/she is going to grow old.
ET: What are the potential challenges that real estate developers in India may have to face in meeting the housing concerns of its senior citizens?
AP: Lack of public transport and proper hospitals and no reverse mortgages are some of the fundamental problems which will impact real estate developers in India in meeting the housing needs of senior citizens.
ET: What are your thoughts on the changing mind-set of the Indian population towards the concept of assisted living/senior living and what will be the way forward?
AP:
Senior citizens and the youth both are beginning to understand the need for senior living as well as assisted living. In today's world, the seniors themselves feel that they want to live an independent life and not be a burden to their children. Designing and building for senior living can only be done with passion. It cannot be looked at as yet another real estate project.
ET: As a pioneer of developing housing projects for senior citizens in India, could you please share with us some information about your company, Paranjape Schemes?
AP: Paranjape Schemes (Construction) Ltd (PSCL) is an ever evolving real estate company which channels the spirit of a modern and innovative India. The company hopes to revolutionize the concept of integrated retirement housing complexes.
Presently the group has an ever expanding presence not only in Pune but also Mumbai, Nashik, Kolhapur, Chiplun, Ratnagiri, Bengaluru and Vadodara.
The group diversified into commercial as well as residential real estate projects over the years and also built integrated retirement homes for the aged. PSCL has revolutionized the concept of homes for senior citizens under their brand Athashri. Athashri is successfully running 4-5 projects in Pune itself, Bengaluru and Vadodara.
PSCL is coming up with two integrated townships, Blue Ridge in Hinjewadi & Forest Trails in Bhugaon, Pune. The company has over 900 professionals to bring about an organized and dedicated aspect to achieve the highest echelons of success and fulfilment for its customers. PSCL believes in the spirit of community building and treating the customer with the utmost transparency and helping them in every step of the way in acquiring their dream home or office. PSCL is headquartered at Pune and presently has centres in Mumbai, Bengaluru, Kolhapur, Chiplun, Nashik, Ratnagiri and Vadodara.
It is an ISO 9001- 2008 certified company as well as OHSAS 18001 by DNV. The company is a socially responsible company with many education initiatives. It also supports rural initiatives as well as green initiatives to reduce its carbon footprint and create eco-friendly ways to execute projects. PSCL also founded a non-profit organization called 'The Athashri Foundation' that provides sustainable solutions of physical as well as psychological needs of senior citizens to ensure smooth functioning of the jousting projects for the senior citizens.
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